CGIL
In Italy, the public sector is on the verge of collapse. The country is facing severe shortages of essential personnel—teachers, doctors, firefighters, and other key workers—leaving basic services under strain. There is an urgent need for a comprehensive plan to strengthen public services.
Through this campaign, CGIL, Italy's leading public sector workers' union, is calling for the recruitment of 500,000 new employees to revitalize the public sector.
The campaign aims to emphasize that by recognizing and empowering these often-overlooked workers, Italy can build a more efficient and effective public service system.
Agency
Latte Creative
Role:
Art Director
Client
CGIL
Year
2023