✊ Human Right
Creation of a Digital Visual Identity Reflecting Un Ponte Per's Roots in the 1990s Peace Movement.
Un Ponte Per operates in the Middle East, North Africa, and the Balkans, focusing on promoting peace, human rights, and preventing conflicts. Together with Latte Creative, we were tasked with designing a visual identity that pays tribute to the NGO’s grassroots origins in the 1990s peace movement, with the goal of attracting new supporters and team members who share these values.while also staying true to the organization’s mission.
Agency
Latte Creative
Client
Un Ponte Per
Role:
Art Direction, Ux Design
Year
2024
The brief
Un Ponte Per, an Italian non-governmental organization, boasts a profound and meaningful history deeply entrenched in Italy's vibrant peace movement of the 1980s. This rich heritage has shaped the organization's core values and mission, which have evolved over the decades to meet the changing needs of the regions it serves.
Un Ponte Per's approach is multifaceted and comprehensive. They provide essential training programs to empower local initiatives, equipping them with the necessary skills and knowledge to address their communities' unique challenges effectively. Additionally, the organization deploys dedicated volunteers who work alongside local partners, offering hands-on support and fostering cross-cultural understanding.
Perhaps most crucially, Un Ponte Per serves as a bridge - true to its name, which means "A Bridge For" in Italian - connecting these local initiatives to a broader spectrum of support mechanisms. This includes facilitating access to financial resources, technical expertise, and international networks, thereby amplifying the impact and reach of grassroots efforts in the Middle East.
Research
Un Ponte Per, an Italian non-governmental organization, boasts a profound and meaningful history deeply entrenched in Italy's vibrant peace movement of the 1980s. This rich heritage has shaped the organization's core values and mission, which have evolved over the decades to meet the changing needs of the regions it serves.
Un Ponte Per's approach is multifaceted and comprehensive. They provide essential training programs to empower local initiatives, equipping them with the necessary skills and knowledge to address their communities' unique challenges effectively. Additionally, the organization deploys dedicated volunteers who work alongside local partners, offering hands-on support and fostering cross-cultural understanding.
Perhaps most crucially, Un Ponte Per serves as a bridge - true to its name, which means "A Bridge For" in Italian - connecting these local initiatives to a broader spectrum of support mechanisms. This includes facilitating access to financial resources, technical expertise, and international networks, thereby amplifying the impact and reach of grassroots efforts in the Middle East.
Visual Identity
Our goal was to develop a new look for the website that would highlight the NGO's heritage. We aimed to incorporate image treatments reminiscent of analog and offset printing techniques used by the movement in the '80s. By using textures associated with analog print and protest signs, we wanted the website to become a showcase for the organization's activities. The target audience includes activists, fundraisers, and small grassroots movements.
Heritage
Our goal was to develop a new look for the website that would highlight the NGO's heritage. We aimed to incorporate image treatments reminiscent of analog and offset printing techniques used by the movement in the '80s. By using textures associated with analog print and protest signs, we wanted the website to become a showcase for the organization's activities. The target audience includes activists, fundraisers, and small grassroots movements.
Final Design
