For the Crossings festival, in collaboration with the association La Rivoluzione delle Seppie, we developed a print campaign to promote the event.

The festival brought together 90 architecture students from the UK, Italy, Austria, Germany, and France. These students participated in a series of unique workshops aimed at breathing new life into a small, forgotten town in southern Italy.

To create the campaign, we used archival material from a local photographer, incorporating historical imagery to establish a deeper connection with the community.

The campaign had two main goals: to encourage locals to engage with the festival activities and to raise awareness of the event within the broader community. The result was significant involvement from the local population, who, thanks to the use of historical visual material, felt a strong sense of connection to and participation in the event.