This campaign exposes the prevalence of sexist language among men.

Phrases like, “I wonder who she slept with to get that job” represent the kind of harmful, locker-room talk this campaign seeks to address. By bringing this behavior into the spotlight, we aim to hold men accountable—not just those who speak this way, but also those who remain silent. True progress toward gender equality happens when men stand up against discriminatory language and behavior.

By placing these posters in public spaces, we confront the language typically confined to locker rooms, break rooms, and men's restrooms, challenging its acceptance and pushing for change